Intevity empowered Sazerac to look towards a future where they could support a new D2C model and scale for huge growth. By looking beyond short-term efficiencies, we reoriented Sazerac to capitalize on the untapped D2C market – just in time for one of the most unexpected upswings in customer demand.
A strategy to quench the growing thirst of D2C customers
Unlocking a 202% YOY increase in D2C alcohol sales.
THE ASK
To consolidate Sazerac’s 375+ brand portfolio under a single eCommerce umbrella – simplifying partnerships, boosting sales, and nurturing customer relationships.
THE DISCOVERY
Through workshops and nine months of partner assessments, we helped Sazerac recognize the opportunity to do more than just improve their existing systems. By capitalizing on emerging market trends towards D2C sales, they could position themselves for global expansion. To do so, we charted a path towards becoming a force in the D2C alcohol market.
Build foundations for growth and you’ll always be ready to scale.
THE RESULT
We worked side-by-side with Sazerac to plan, scope, and design their solution through analysis of 375+ brands. By redefining their approach towards transformation, we were able to implement ambitious D2C and market engagement strategies. This included using Adobe for CMS and eCommerce platforms.
Revenue-boosting quick wins and improved performance across brands and product categories made the project self-funding. And with our consolidation efforts and strategic guidance, Sazerac was able to capitalize on surging customer demand during the pandemic.